Business Blogs and Customer Connectivity

WebProNews has an article titled Business Blogs and Customer Connectivity, which looks at the characteristics of sucessful business blogs. It says that many of the best "b-blogs" (business blogs) provide their readers with a look at the:

  1. Company represented.
  2. Individual heading that company.
  3. News that affects the company and its customers.
  4. Links that may be beneficial to the customers.
  5. Personality behind the logo.
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