"If Madonna was Marketing 1.0," says the entry in the blog Chartreuse, "then Paris Hilton is Marketing 2.0. She’s a real life version of what value is and how it is created today. Every web developer should pay attention to her."
The full story is at the article Why Paris Hilton is Famous (Or Understanding Value in a Post-Madonna World).
Marketing is vacuous and absurd.
Dave Edwards.
Log Buffer
I think that in addition to taking the essay with a little grain of salt, one should consider the "value" of which it speaks refers to Paris as a generator of attention -- positive or negative -- and not so much about her contributions to society. It's about the way her "incoming links" are generated by her "outgoing links" rather than her value as a role model (which, is nil, AFAIK).
The fact that your feelings about her are strongly negative is a testament to her attention-getting ability, and from an "attention is currency" point of view, that's good. (See this diagram from the Creating Passionate Users blog.)
This still doesn't explain why my former roomate P. thinks she's hot, nor why we had to suffer watching The Simple Life every week.
"This still doesn't explain why my former roomate P. thinks she's hot, nor why we had to suffer watching The Simple Life every week." Nope, it sure doesn't. Yechhhh!
Cheers,
Dave.
Log Buffer