WebProNews has an article titled Business Blogs and Customer Connectivity, which looks at the characteristics of sucessful business blogs. It says that many of the best "b-blogs" (business blogs) provide their readers with a look at the:
Rolf Anweiler of Brand Republic says that newsletters are the most widely distributed and most established form of email marketing and an indispensable part of the communications strategy for many companies. He says that the six important factors for implementing a successful email newsletter are:
I'm not sure how I'd react if a user of something I'd developed came up to me and called it "the most white male fascist tool I’ve ever had the misfortune to use."
Dan Russell, one of the writers at Creating Passionate Users did the right thing when it happened to him. He took a deep breath and asked "And what made you feel this way?"
It may not be pleasant to deal with a customer who's all fired up about your product or service for the wrong reasons, but as the article Screaming Users Considered Good points out, you can learn a lot from users who are struggling with it, don't "get it" or have had a strong negative reaction to it.
"If Madonna was Marketing 1.0," says the entry in the blog Chartreuse, "then Paris Hilton is Marketing 2.0. She’s a real life version of what value is and how it is created today. Every web developer should pay attention to her."
The full story is at the article Why Paris Hilton is Famous (Or Understanding Value in a Post-Madonna World).
