The sponsored blog. While you might think these are a controversial no-no, in reality they are a great way to get your business blog going with less pain and effort. Steve and Teresa went through two case studies, InFlightHQ (which was started right after BBS05 I (January) and the new blog Big Business Jet (which I am contributing to as well).
A sponsored blog is a great choice for a company that might not have the technical resources to blog or have an existing in-house blogger or if are in an industry where blogging directly might not be a good idea (pharma maybe).
Steve and Teresa had a pretty short session, it is 8 AM after all, and went through the benefits like increased Google Pagerank, search engine listings, and maybe best of all, getting your company associated with expert opinion on your industry.
Personally I'm a big fan of the sponsored blog. It can be mocked up for a client relatively quickly, set up quickly from the prototype. Hiring a few bloggers and techies to do this will cost you some up front money, but it will pay off.
Tags: BBS06, sponsored blogs