Business Technology

BusinessWeek on .mobi Domains

BusinessWeek's article, A New Wave of Web Addresses, attempts to answer this question about .mobi domains: "Who's signing up, and why?"

Business Blogs and Customer Connectivity

WebProNews has an article titled Business Blogs and Customer Connectivity, which looks at the characteristics of sucessful business blogs. It says that many of the best "b-blogs" (business blogs) provide their readers with a look at the:

  1. Company represented.
  2. Individual heading that company.
  3. News that affects the company and its customers.
  4. Links that may be beneficial to the customers.
  5. Personality behind the logo.

.mobi News Roundup

.mobi logo

Following up from yesterday's article on .mobi domains, here's a roundup of .mobi articles from various news sources:

John Battelle Interviews Matt Cutts

Over at John Battelle's Searchblog, there's an interview with Google's Matt Cutts (whose SEO tips we profiled in this article). In the interview, Cutts -- "the human voice between Google and webmasters/SEOs" -- talks about his role at Google, humans and algorithms at Google and what is considered webspam.

It's .mobi Time!

The difference between 'Moby' and .mobi

.mobi logo If you resell domain names (or are thinking of getting into the business), you should consider .mobi domains, the domain for mobile devices. We'll explain they whys and hows of .mobi after the jump.

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Loads of SEO Tips from Google's Matt Cutts

Kudos to SEO Egghead and its author, Jaimie Sirovich, for taking the time to extract Google's Matt Cutts' SEO tips and putting them in an easily-digested list form! Here are the relevant articles:

Google Results, as They Would Appear in Other Countries

Google's results are country-specific: that is, the result set you get is "tuned" to the country from which you're Googling, and that country is based on the IP address of the machine on which you're accessing Google. For instance, I'm based in Canada, and my results, whether I go to google.com or google.ca, are always from google.ca. But what if I wanted to see the results that people in America would see? Or the U.K.? Or anywhere else?

Enter oy-oy.eu's Google World Wide Search, which lets you enter Google search terms and a country, so you can see the Google results that people in other countries see.

Phishing Up 81%, Tied to Organized Crime

'Fat Tony' from 'The Simpsons'.

According to this Reuters story, phishing -- the use of email to pose as someone's bank or other trusted institution in order to trick people into divulging their passwords or other sensitive information -- is on the rise, with the first six months of 2006 seeing 81% more unique phishing messages than the last six months of 2005. A researcher quoted in the article states that organized crime has become very interested in phishing.

The "Six P's" of Email Newsletters

Rolf Anweiler of Brand Republic says that newsletters are the most widely distributed and most established form of email marketing and an indispensable part of the communications strategy for many companies. He says that the six important factors for implementing a successful email newsletter are:

  • PLACE How the newsletter is integrated into a website
  • PROCESS How easy is it to subscribe
  • PERMISSION Are data protection regulations being adhered to and how is permission gained from the subscriber?
  • PERIODICITY Is the timing and frequency of the newsletter right?
  • PERSONALISATION Is it tailored to the interests of the reader?
  • PRESENTATION How good is the newsletter design and layout?

Email Chaos at British Firms

In a study of British businesses conducted by the enterprise content management association AIIM Europe, more than a third of the respondents said that their email systems were in "complete chaos" and had no policy or procedures for compliance issues and archiving. A mere 27% of the respondents archived their mail outside of Outlook in some kind of searchable repositiory, 16% kept printouts of important emails in files and 60% had "no widespread understanding of exactly what electronic records are and how they should be retained".

Business Travel Bloggers Gaining Influence

Business traveller with rolling suitcase

The New York Times has published an article about how the travel industry is being affected by the persistent and globally-amplified word-of-mouth provided by blogs. Given that business travellers are knowledge workers who often travel with their laptops, and constantly try to maximize their travel dollar and deal with the stress of being on the road, it's not surprising that they would turn to the internet -- and especially blogs -- to find and share travel information and tips.