There were just 18,000 Web sites when Netcraft, based in Bath, England, began keeping track in August of 1995. It took until May of 2004 to reach the 50 million milestone; then only 30 more months to hit 100 million, late in the month of October 2006.
This calls for a graph! Here's one from Netcraft, which shows both hostnames and "active" sites, from August 1995 to the present day:
That's a lot of pictures of kittens and porn.
Netcraft lists these previous milestones:
- April 1997: 1 million sites
- February 2000: 10 million sites
- September 2000: 20 million sites
- July 2001: 30 million sites
- April 2003: 40 million sites
- May 2004: 50 million sites
- March 2005: 60 million sites
- August 2005: 70 million sites
- April 2006: 80 million sites
- August 2006: 90 million sites
This all means that there’s more and more noise online and it’s only getting “worse.” I’ve been talking about that in the limited context of local. But the general cacophony of new and me-too sites and services only means that brands and habitual behavior become more powerful; people will fall back on what they like, know and trust rather than try new things.
The idea that “our competition is only a click away” only really means something if you’re a no-name site. It’s very different if you’re Google or Yahoo (or even MySpace now).
People talk about “the Internet” in the same way they discuss “the small business market.” There is no “small business market,” there are only 10 or 14 or 17 or 20 million small businesses, with some shared characteristics. Similarly, “the Internet” is not a monolith, but 100 million websites.
Thus those would would “aggregate the tail” (whether eyeballs, publishers/site or marketers) are thus increasingly important to the online ecosystem.
"Island hopping" is the name of the current trend in spamming. Now that anti-spam filters and blacklists are wise to the spam domains in the typical .com, .biz and .info namespaces, they're switching to domains of small island nations such as Sao Tome and Principe (.st) and Tokelau (.tk) to bypass them.
The malware reasearches at McAfee first caught onto this trick after noticing an unusual number of .st domain name registrations. This raised a red flag for them, and further research showed a migration of spammers to domains for small island nations, particularly:
|.cc||Cocos (Keeling) Islands||14||628|
|.im||Isle of Man||572||75,550|
|.st||Sao Tome and Principe||1,001||193,413|
Spam from these domains has been increasing -- here's what an article in EFYTimes has to say:
"This new trend is another example of spammers' relentless quest to spread their abuse of Internet domains far and wide," said Guy Roberts, senior development manager, McAfee anti-spam R&D team. "Some of these islands have dozens of spammed domains per square mile."
CIRA, the Canadian Internet Registration Authority, reports that the 750,000th registration of a .ca domain name was recorded this week, marking a 50% rise in the number of such registrations in under two years. A snippet from their news release:
"The phenomenal growth of dot-ca registrations is the result of increased awareness of the value of dot-ca and the trust Canadians place in it," says Bernard Turcotte, President and CEO of the Ottawa-based Canadian Internet Registration Authority. "Dot-ca still offers the best opportunity to get the domain name you want when compared with the larger dot-com registry."
"Dot-ca is reserved for Canadians and defines an organization or individual who meets Canadian presence requirements," explains Mr. Turcotte.
According to the press release, when CIRA took over the .ca registry, there were 60,000 names registered there. By 2003, there were 250,000 .ca names registered and in March 2005, that number had doubled to 500,000.