Blogware

Blogware Mechanic #1: Basic Blog Customization, Part 1

The Blogware Mechanic: Tips and Tricks You Won't Find in the Manual

The Blogware Mechanic is a series of articles that covers how to get the most out of your Blogware blog through customization. In this series, we'll look at all sorts of ways to take advantage of the flexibility of the Blogware blogging platform and make your blog better-looking, easier to use, funkier, more highly-ranked by search engines and even help make you a little money! If you have a Blogware blog and want to soup it up like those fancy "A-lister" blogs, then this series is for you.

Every series has to start at the beginning, and that's what I'll do here. I'll begin with a couple of articles on basic customization. If you've been using Blogware for a while, there's a good chance that none of this will be new to you; in fact, you'll find the same information in the Blogware Publisher Guide. However, in the interest of being thorough and for the benefit of new Blogware users, I'm going to go over the basics before diving into the fancy stuff.

This article is the first of two that cover the basics of changing your blog's appearance. I'll cover two things:

  • Changing Your Blog's Color Scheme
  • Changing Your Blog's Column Layout

The rest of the article is after the jump.

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Reinventing Your Brand with Blogs

GM, Sun and Well Fargo logos.

iMedia Connection gives us brief looks at how General Motors, Sun Microsystems and Wells Fargo are reaching out to their customers using blogs in the article titled 3 Big Brands Reinvent Themselves with Blogs. In addition to showing how these companies are making use of their blogs, the article also provides some useful advice for companies who are thinking of starting their own customer-facing blogs.